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A Day in the Life of a Supercar Blogger: Shmee150

A Day in the Life of a Supercar Blogger: Shmee150 Today we’re talking to the famous supercar blogger Tim Burton, aka. Shmee150, about travelling the world, his dream relocation and the day job most of us could only ever dream about… Tim Burton aka Shmee150 thumbs up

What first inspired you to set up your blog and YouTube channel? The YouTube channel was never planned to turn into what it has become, it started purely as a hobby with a number of car videos alongside other videos of my friends, sports and normal home videos. At that time, YouTube was more a means to host a video and share it with friends as opposed to a destination itself, but I continued to post content from events I attended, with the car videos quickly drawing attention. Receiving comments and likes on videos and general positive feedback in the early days encouraged me to seek out new content and post even more exciting videos.

Did you ever imagine that Shmee150 would become your job? Certainly not, and even to this day I wouldn’t specifically say it has become my job. Uploading videos to YouTube about something I have a passion for and am genuinely interested in is a brilliant way to spend my days and I wouldn’t change it for the world. Above all I would argue it is still a hobby! Sometimes it’s hard work as not everything written is positive, but by having this presence across social media, other doors and opportunities have opened to get involved in businesses that help to fund my lifestyle and provide access to create great content as well.

What was the last supercar you blogged about? That depends when you’re reading this! New content goes out on a daily basis as I’m always looking for the latest and greatest to be shooting with. I recently spent some time with a Porsche 918 Spyder which was a particularly special experience.

So, what does a typical day in the ‘office’ look like for you? There absolutely isn’t a typical day, that’s one of the beauties of it all. Some days I could be in the midst of a fifteen hour drive, others could be 4am starts to attend an event loaded with the greatest cars, and then there are plenty of days sat at a computer screen editing videos, responding to e-mails and planning what comes next. Tim Burton aka Shmee150 dashboard

What is the best piece of advice you could give to somebody wanting to set up their own car blog or YouTube channel? Give it a go! In the social media world there is no harm by just trying something and getting started. At the end of the day, every moment spent thinking about it is time you will never be able to make up. Everybody carves out their own niche so that’s another important aspect, you must do your own thing rather than trying to mimic someone else.

Your work has meant you’ve spent a lot of time travelling across the world. As a Supercar enthusiast, if you could pick one place to relocate, where would that be? Earlier this year I might have answered that question with Monaco, due to an ever present parade of supercars flowing through the town. Having now spent a few months living in Los Angeles, I think that’s probably become my number one destination and the weather certainly helps! Another city to mention in the list is Dubai, land of the craziest cars, and of course London is a pretty solid base, but the never ending flow of supercar events and activities in LA is up there with the best.

You must meet a lot of different people through your job – who’s been the highlight so far? That’s a tough one, from major industry figures to celebrities, and of course meeting plenty of other supercar enthusiasts who I thoroughly enjoy talking to. The highlight for me is probably spending time chatting to Christian von Koenigsegg and hearing his unbelievable knowledge and understanding of the cars that he’s responsible for. Tim Burton aka Shmee150 car

The ‘Shmeemobiles’ section of your website gives a list of all the cars you have owned. Tough question here, but if you could only drive one of them for the rest of your life, which would it be? The McLaren 650S Spider. I love everything about that car. It’s fast, comfortable, easy to drive in town, offers an insane experience at the track, and most importantly hasn’t skipped a beat.

Is there any supercar you’ve always dreamed of owning? A Koenigsegg, as the brand fascinates me and the cars look breathtaking. The current halo car, the One:1, is probably the poster car of the moment but all of their models since inception have every ingredient a supercar requires.

What are your plans for the future? Is there anything special we can look forward to seeing from you soon? The future is always filled with new events, trips, and cars to shoot with. For 2015, I have got my new Shmeemobile (McLaren 650S Spider) to take part in the year’s major driving tours including, ‘Where’s Shmee?’ and the ‘Gumball 3000′ supercar rally. We’re keeping that one under wraps for now but there are a lot of cool things in the works and some fun videos that will come as a result.

And lastly, where we can find you online? Shmee150 is present on all of the major social media platforms, primarily YouTube and Instagram but of course also Facebook, Twitter and new platforms as they grow – always under the username Shmee150. With thanks to Tim Burton from

Fitness tips for AXA Raheny Race

The AXA Raheny 5 mile race takes place this Sunday 25th at 3pm. The course regarded as one of the fastest five miles courses in Europe begins near Raheny Garda Station, incorporating an outside lap of St Anne’s Park with a stadium style finish for all competitors. TDS timing will be used to accurately measure the finishing time of all competitors.


We have spoken to Personal Trainer , James Reilly who offers his best fitness tips for those preparing for the AXA Raheny race  The most important ways to prepare are Warm Up, Eat Well & Hydrate!!

Warm up:

  • If you want to improve your performance, accelerate recovery, reduce muscle soreness and reduce the possibility of injury, please regard the warm up as an essential part of your training and your race day.
  • Dynamic stretches are a type of stretch that activates the nervous system and uses a full range of motion to complete its extension of the muscle groups worked.

Each of your warm ups should consist of :

  • 5-10mins light jog / run and 10mins dynamic stretches to include walking lunge with overhead reach, side lunges, walking lunges are all examples of dynamic stretches.This will awaken your muscles, raise your body temperature and loosen your muscles so they are ready to work harder, faster and stronger


  • Eating good food pre race is super important. Most of us feel excited and have butterflies in our stomach pre race, especially if it’s our first race. But, if you don’t eat well before your race, your energy, strength and overall performance will be affected.
  • Most of us have heard of ‘carb-loading’ pre race. Please don’t confuse this with over indulging with large portions of carbohydrates before your race!!. The reason you should include a light carb snack pre race is to maintain your blood sugar levels which in turn fuels your muscles through the race.
  • Studies have shown that a high carb snack before the event will improve endurance, energy and concentration during the race. Even a 100 calorie snack can improve your performance by 10%! Every little helps!


  • Hydration will be the foundation of your day. Essential for your joint mobility, joint lubrication and hydration of your muscles. Hopefully you understand the difference between what it means to be hydrated, and standing on the start line needing to use the toilet!…. Try to drink approx 1litre of water between 90mins and 30min before the race begins.

This is the most important part. You’ve trained, eaten well and are well hydrated. You’re ready to go.Enjoy your run, you deserve it.


Entries are available via or drop your entry into the AXA Insurance Office, 4 Main Street, Raheny, Dublin 5.The AXA Office in Raheny will be open this Saturday 25th January between 10am and 4pm for Number collection and late entries. No entries will be taken on the day.

St Francis Hospice in Raheny is this year’s nominated charity. Over the years thousands of Euros have been raised for this very worthy charity.

—–AXA supporting local communities—–

Batten down the hatches- severe winds on the way

Met Eireann has issued a red weather alert for exposed coastal and mountain areas of Donegal, Sligo, Mayo, Galway, Clare, Limerick and Kerry. Severe wind gusts 130 to 150km/h possible and high onshore seas likely.


AXA offers these tips:

•Expect sudden gusts at anytime but particularly on open roads or when driving alongside a high sided vehicle.

•Avoid travelling unless absolutely necessary and listen to local radio stations for an update on local driving conditions in your area

•Remember to drive slowly and keep both hands on the steering wheel to avoid being blown off course in high winds

•If possible check for an replace loose roof tiles before they cause damage and injury to somebody else

•Take in all garden furniture or secure this tightly to avoid damage or a trampoline taking flight

•If you have to make a journey , ensure your phone is charged, you have warm waterproof clothing, water and food in case you ended up stranded! Watch out for sudden fallen debris and drive with dipped headlights at all times.

If you are unfortunate enough to suffer damage to your home you can avail of the AXA Home Repair Service. We can organise for an AXA Builder to call to your home to assess the damage and complete the repairs, ensuring your home is back to normal as quickly as possible. Just call us on our dedicated Claims Line 1890 24 7 365.

——-AXA Supporting Road Safety in Ireland———

Snow & Ice weather warning – driving tips


With snow and ice warnings in place from Met Eireann and the North and West likely to see a covering, we have some simple tips you can follow to help keep yourself and other road users safe when driving in the snow and ice:

Before you go anywhere:

  • Make sure to de-frost all your windows, including side mirrors, so that your view isn’t restricted – use a scraper or de-icer rather than hot water as this can crack your windows
  • Remove all snow from your vehicle before setting off (as this may fall down and block your view while you are driving)
  • Make sure your mobile phone is fully charged & be sure to take some warm clothes (hat, gloves, scarf) with you in case your car breaks down
  • Be prepared – stock your boot up with a high visibility vest, a tow rope, a shovel and a spare wheel
  • If you’re driving an automatic car, learn how to use the Manual Override function (as this will allow you to manually select the right gear so you can avoid breaking and ending up in a skid)
  • Check your tyres (including your spare tyre) to ensure they have the right pressure and a minimum tread depth of 1.6mm

On the road:

  • When you’re pulling off, get your car into second gear as quickly as possible
  • Once you’re driving, stay in the highest gear possible to avoid wheel spin
  • Drive gently and slowly
  • To break without ending up in a spin, move smoothly into a lower gear than usual and allow the car to slow down – if necessary, use the brake gently
  • Move into a lower gear when going downhill or going around bends
  • Leave plenty of distance between yourself and the car in front and give yourself plenty of time to slow down or stop – breaking distances are ten times longer in ice or snow
  • If you’re driving a rear-wheel vehicle be aware that it may slide more on corners

What to do if you start to skid…

  • A sign that you may be driving over black ice is a sudden reduction in tyre noise
  • If your car begins to skid don’t jam on your breaks, as this can cause your wheels to lock and your car to go into a spin
  • Gently remove the cause of the skid – either too much braking, too much steering, too much acceleration or a combination of these
  • If your car has ABS it won’t skid when you brake – if ABS is activated keep your foot on the brake and steer yourself out of the skid
  • If your car doesn’t have ABS and starts to skid as you brake, pump the brake pedal quickly and steer around whatever made you brake
  • If your car skids sideways, turn your steering wheel in the same direction as the skid and ease off the accelerator

AXA supporting road safety in Ireland


Brought to you by AXA Car Insurance Ireland

Hard hitting road safety event


The AXA Roadsafe Roadshow in conjunction with Fingal County Council delivered a hard-hitting road safety message to over 1000 Dublin Transition Year Students at Blanchardstown last week.This event was organised with the dedication and support of An Garda Siochana, Dublin Fire Brigade and the National Ambulance Service.

*In 2013, 190 people lost their lives and 318 suffered serious injuries on our roads.To date there have been 186 fatalities on our roads , this is 7 more deaths than the previous year. To date in Fingal County, 5 lives have been lost on Irish roads. Cyclist fatalities have more than doubled this year with 11 lives lost versus 5 lives for 2013.

The number of under 16’s road deaths has more than doubled, 15 lives have been lost compared to 7 lives for 2013.Vulnerable road users are also at risk as there have been 39 pedestrian fatalities, compared to 31 in total for 2013

The story is told as a sequence of events unfolds, by a Garda, Paramedic and a Fire Officer . Trudy Cross speaks about losing her son Craig and how she still can’t cope with the fact he will never be coming home. She talks about the real pain she has suffered as a result of her loss and how it has affected her family.

Colm Mc Grattan, Executive Director at AXA Insurance commented:“As one of the largest insurance groups in Europe we deal with hundreds of claims every week as a result of traffic collisions. The effects are well documented – too many people are being killed on our roads or are being injured for life. Young people are particularly over-represented. They must begin to acknowledge that road accidents don’t just happen”

“AXA Insurance has a strong commitment to road safety through not only its sponsorship of the Roadsafe Roadshows, which we have backed from the beginning, but through our support of a series of hard hitting television advertisements which highlight the dangers of irresponsible driving. We hope that young people will learn from this event, think twice about the seriousness of safety when driving and realise the consequences of taking risks on the road.”
AXA Supporting Road Safety in Ireland

Enjoy Halloween safely tonight

Halloween night

Halloween is here and for children, tonight is all about having fun. Dress up in their outfits and collect a month’s worth of sweets in one night and endure a sugar crash for their parents.

However, it is important to remember that 159 people have lost their lives on Irish roads this year, 2 more than the same period last year. The most likely times of the day where fatalities occur is at dusk and late at night, the changing of the clocks in October highlights this.

AXA Insurance has some simple tips to help parents, children and motorists enjoy this Halloween night:

Tips for Motorists

  • Watch carefully for trick-or-treaters walking on roads and footpaths – remember that a lot of children will be dressed in dark-coloured costumes that aren’t reflective, making it more difficult to see them.
  • Be aware that some children will be wearing masks that may obscure their sight and hearing, and their ability to see a car on the road.
  • Be particularly careful going into and out of driveways. Slow down.
  • Be patient. Give children lots of time to cross the street. Their costumes may impair their ability to see and hear you, and to get out of your way quickly.
  • Don’t overestimate a child’s judgement. Kids may forget to “stop, look, and listen,” so don’t assume that they will and they often have a difficult time judging distance and speed.
  • Please ensure that you keep a distance between you and the car in front.

Guidelines for Parents and Children

–          Stay out of the street. Always walk on the footpath. If there are no footpaths, walk facing oncoming traffic.
–          Make sure you – and any children you’re with – can be easily seen. Carry a flashlight. If possible, wear costumes that are light-coloured. Darker-coloured costumes and bags should be decorated with hi-visibility tape.
–          Make sure trick-or-treaters can see and hear properly. Consider using face paint instead of masks, or if your child does wear a mask,  it should be well fitting with eye- and ear- holes that don’t obscure their sight and hearing.

Brought to you by AXA Car Insurance Ireland – Supporting Road Safety in Ireland

Personal question worth asking!


Mark loves to ask personal questions of Rachel. It’s his favourite past time. Like, who did she vote for in the last election? What did she have for dinner? What size shoe does she take? How many times a day does she look in the mirror? Zig or Zag? Ray D’arcy or Ray Foley? What’s the most embarrassing thing that’s ever happened to her? Who was her favourite member of Westlife and why? The list goes on.

One personal question that we think is worth asking though is ‘who are you insured with?’ Here’s why!

Let’s face it, who you have your car insurance with doesn’t exactly make for scintillating dinner conversation. It doesn’t make for great breakfast conversation either. There are far more interesting things to talk about – like why Zig beats Zag, any day.

But, talking car insurance could save you money. If your partner, or someone you live with, already has an AXA policy you could save 10% on your new car insurance quote today. Basically if you share an address with a policy holder, you are eligible for an AXA bundle & save discount on all new car policies that you bring to us. But rest assured, we’re not in the business of asking personal questions, so there won’t be any awkward questions when you call for a quote!

To find out more, log on to and look out for our Bundle & Save offer. It paid off for Mark and Rachel and it could pay off for you too!


What are the most personal questions you’ve ever been asked? Feel free to share them below with us. Mark needs some new material!!


Celebrate Kilkenny Craft & Design Week!


If you love Irish design, join in the celebrations and show your support as the Kilkenny Shop launches its third annual Kilkenny Irish Craft & Design Week, supported by AXA, which runs nationwide from October 6th to 12th! Irish design duo Sonya Lennon and Brendan Courtney of Lennon Courtney are also announced as campaign ambassadors for this years’ event.

AXA Insurance is delighted to partner with the Kilkenny Group as the main sponsor of The Irish Craft & Design Week 2014. AXA is the largest Motor Insurer in Ireland with 42 Branches nationwide supporting local communities and businesses. This week promises to bring the best of Irish crafts and designers to the Kilkenny Shops around the country.

To celebrate our sponsorship, AXA are giving away, two €500 Kilkenny Shop vouchers. To enter fill in your details on the leaflets in store for AXA to quote you on your car or home insurance needs.

To get involved, simply visit your local Kilkenny Shop (with 13 stores nationwide) from October 6th to 12th and celebrate Kilkenny Irish Craft & Design Week! For further information, times and schedules, visit

Remember AXA Customers can now enjoy a 10% saving on the Kilkenny Shop by showing your AXA Plus Card at time of purchase, click here for more info


Top 10 tips to protect your home security


*In light of the latest CSO statistics for crimes recorded for Q2 2014,Aggravated burglary offences rose by 5.5% while recorded Burglary (not aggravated) offences decreased very slightly, from 25,462 to 25,459. An Garda Siochana, supported by AXA Insurance are delighted to present a ‘Home, Car and Personal Security Exhibition’.

This event is free to all members of the public. We also have a free draw for all who attend this event with a prize worth €100.00

Date: Sunday, 28th September
Time: 12:00 – 17:00
Location: The Stillorgan Park Hotel



Sergeant James Malone is the Crime Prevention Officer for Dublin Eastern Region and is based at Blackrock Garda Station. Here are his top 10 tips to protect your home:

1. A burglar will always go for a house that looks easy to break into, so if your home looks difficult to enter the chances are that he will move on.
2. Don’t leave spare keys outside. The criminal will be aware of the usual hiding places under the flowerpot or doormat or on a string inside the letter box.
3. Make sure your back door is secure. Criminals usually prefer to enter at the back as they are less likely to be seen. Patio doors should be fitted with mortise bolts and sliding patio doors should be fitted with an anti-lift device. The back gate should be fitted with a good quality padlock.
4. Fit key operated locks on all accessible windows big and small and lock them when you go out. The gap required for a burglar to break in is just a little bit bigger than a human head.
5. Keep all ladders locked in the shed or chain them to something solid. Wheelie bins are often the perfect height to stand on to reach a window so chain them to a wall or fence away from the house.
6. Fit a sturdy visible second lock on your front door, as a door fitted with only one lock might not be able to withstand a criminal attack. It is recommended that you fit a five or seven lever mortise deadlock sunk into the frame of the door.
7. Fit a spy hole in the front door as burglars will sometimes knock to see if anyone is in. They will not know if the house is empty or if you have decided not to open the door. Fit a door chain to the front door.
8. Use blinds or nets on windows to discourage prying eyes and close your curtains at night.
9. Join your local Neighbour Watch or Community Alert scheme and attach the sticker to the front window. This is a deterrent as burglars will be aware that someone maybe watching them.
10. If budgets permit you should consider installing an intruder alarm system.

* Crime&Planguage=0

Travel tips when heading abroad


There isn’t anything more satisfying than marking up some days off on the work calendar for a well deserved holiday.  You’ve booked the flights and accommodation, you have the time off work, and you have bought Travel Insurance.

For those travelling internationally and with children, here are some handy tips:

Check-in with your doctor and insurance carrier. Double check and make sure that you have all of the proper vaccinations and that you have renewed all essential prescriptions.

Bring copies of your passport. If your passport gets stolen or lost you want to be sure that you can still get back into the country, or be able to prove your citizenship.

Download apps before you travel. Avoid downloading charges from your wireless carrier and get your apps before you leave.

Bring a charger adapter. Countries have different size plugs and voltage. So if you want to use your iPod, make sure you can charge it.

Check the voltage of your electronics. There is  nothing worse than having an adapter and still not being able to use a blow-dryer or a straightener because the voltage isn’t high enough for that country.

Bring snacks especially for small children. Traveling abroad is fun, but eating in a foreign country can sometimes become a task. Bring small snacks that will tide you over until you find that perfect restaurant or food cart.

Sunscreen is a must if you’ll be spending time outdoors – no matter what season. Use one with both UVA and UVB protection that’s at least SPF 15. (Sunscreen with SPF 30 is even better, especially for babies who have fair skin.) Apply small amounts to the face and back of hands in babies younger than 6 months.

Get removable shade screens for the car’s side windows to shield your baby’s eyes from the sun and keep them from getting too hot.

Make sure that you have your travel insurance contact telephone number and policy number in a wallet/purse contact no to hand so you can call them in the event of an emergency!

Bon Voyage!


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