Not just another company blog
Check out this road safety ad from the UK -
The most beautiful seatbelt advocacy commercial ever (produced by the Sussex safer roads in the UK)
This has been marketed as ‘The most beautiful seat belt ad ever created’. AXA in the past has sponsored a variety of different road safety tv ads. These ads are ultra hard [...]
Last year May was the most dangerous month of the year on Irish roads with 29 people losing their lives. The bank holiday weekend alone accounted for 6 of those tragedies. With this year’s May bank holiday upon us and with a decent weather forecast, there no doubt will be plenty of traffic on our [...]
“I go through a pair of trainers quicker than most athletes… not from wear and tear but due to the blood soaked splatter stains that never wash out”.
- Haunting words spoken by the A&E consultant at a recent AXA Roadsafe Roadshow that was held at Goffs, in Kildare on Thursday 15th April.
He went on to describe [...]
How hard are crash test dummies? – Thick skinned and tougher than nails, they have a ‘can do’ attitude and don’t ask any questions. They are the SAS of the mannequin world. One thing is for sure – they pack a lot of punch into their short lives. And their legacy might just save your [...]
It’s taken 15 years of hard work, blood and sweat but last Saturday Tony McCoy, Northern Irish horse racing jockey finally managed to ride home the winner in the Grand National at Aintree. However just a few hours later, he was stopped by police on his way home from Aintree for talking to his mother on his [...]
On 26th February Gerry Ryan spoke at length on his radio show about how a pothole on Dublin’s southside literally drove him round the bend. Just a couple of days before his NCT the angered 2FM radio presenter proclaimed his failed NCT was caused when he “drove into a flipping hole in the middle of [...]
AXA Insurance would like to make a plea to all road users for extra caution on our roads during the upcoming bank holiday weekend, a busy weekend for people driving down the country.
The death toll from road accidents in Ireland to date is 40 people who have lost their lives, compared to 57 at the same [...]
Sometimes you notice things only in their absence. Take the traffic congestion on our roads in the mornings. With schools closing over Easter, the suburban roads that channel school runs should have a ghost town feel. It should make for a welcome change from your normal routine where if you snooze, you lose…
Pressing the snooze [...]
Road conditions are responsible for 3pc of all fatal collisions according to the Road Safety Authority, yet the Independent has recently reported that Government spending on all local and regional roads has fallen by more than €200m from the €607m allocated in 2009.
The spokesperson for the Department of Transport said this budget is intended to [...]
It was reported on independent.ie that JPR Williams, the legendry Welsh and Lions full-back, bet his bottom dollar, well a few pennies anyway, that he could fool the police who had stopped him for suspected drink driving by sucking on a few copper coins. This popular myth has no scientific backup and it has [...]