New lower drink driving limits will come into force in September 2011 after the Dáil passed a vote on Wednesday. Minister for Transport Noel Dempsey believes this change to the Road Traffic Bill will save lives and reduce injuries on the roads.
The new Bill will reduce the drink-driving limit to 50 mg – the equivalent [...]
Posts Tagged ‘road deaths’
Lower drink driving limit law passed
The power of positive thinking or the power nap?
Can you catch 40 winks in 20 minutes? Whether it’s the mid afternoon slump or early evening snooze, it’s all the rage. For my old man it was just a sign of, well, becoming an old man. But times have changed. The power nap suddenly has street cred and did you know that it could [...]
The most beautiful seat belt ad ever created
Check out this road safety ad from the UK -
The most beautiful seatbelt advocacy commercial ever (produced by the Sussex safer roads in the UK)
This has been marketed as ‘The most beautiful seat belt ad ever created’. AXA in the past has sponsored a variety of different road safety tv ads. These ads are ultra hard [...]
Mayday! – take care on the Irish roads this weekend
Last year May was the most dangerous month of the year on Irish roads with 29 people losing their lives. The bank holiday weekend alone accounted for 6 of those tragedies. With this year’s May bank holiday upon us and with a decent weather forecast, there no doubt will be plenty of traffic on our [...]
‘Next time, it could be you!’ – Safe driving message from AXA
“I go through a pair of trainers quicker than most athletes… not from wear and tear but due to the blood soaked splatter stains that never wash out”.
- Haunting words spoken by the A&E consultant at a recent AXA Roadsafe Roadshow that was held at Goffs, in Kildare on Thursday 15th April.
He went on to describe [...]
Make it a ‘Good Friday’ – Drive safely this weekend!
AXA Insurance would like to make a plea to all road users for extra caution on our roads during the upcoming bank holiday weekend, a busy weekend for people driving down the country.
The death toll from road accidents in Ireland to date is 40 people who have lost their lives, compared to 57 at the same [...]
AXA sponsors “Impact”, a new Road Safety Awareness documentary series on TV3.
“It’s ironic drink driving did this to me and now I look drunk all the time”. Haunting words from Michilín Feeney, who’s featuring in a TV campaign for Road Safety. Micilín, among others, expresses the heartbreaking human side to road accidents in the poignant 2 part documentary series “Impact” which airs on Monday March 22nd [...]
Hard hitting Road Safety Message for Mayo teenagers
The AXA Roadsafe roadshow delivered a hard-hitting road safety message to 1,400 Mayo teenagers last month. The AXA Roadsafe Roadshow is aimed at transition and senior year students and is based on an award winning format that graphically depicts how a night out can end in tragedy.
With a backdrop of contemporary music, video clips and [...]
Third of all road deaths work related
Studies show that people who drive company cars have between 30% and 40% more collisions than ordinary drivers and this risk increases for those who drive more than 40,000kms a year. And as the startling headline confirms, approximately a third of all road deaths (75 people) involve drivers who are using their vehicle for work, [...]